An Online Quiz Platform That Reached a Million People for the Women & Child Development Department, Kerala
The Women & Child Development Department, Kerala needed to spread public health awareness across the state — regardless of age or gender. Digitalbuddha built a quiz platform that turned each objective into an engaging campaign, reaching more than a million people organically.
quiz.wcd.kerala.gov.in — the WCD online quiz platform
Who Is the Women & Child Development Department, Kerala?
The Women & Child Development Department, Kerala functions to ensure the holistic physical, psychological, cognitive and emotional development of women and children, and to build a gender-sensitive family, community, programme and policy for the development and protection of women and children.
How Do You Create Awareness Across an Entire State?
The department runs various initiatives and programmes for Child Development (ICDS), Child Protection (ICPS), Women Protection and Women Empowerment. The Integrated Child Development Scheme (ICDS) is one of the world's largest and most unique schemes for early childhood development.
The objectives of the ICDS scheme are to improve the nutritional and health status of children aged 0–6 years, to lay the foundation for the proper psychological, physical and social development of the child, and to reduce the incidence of mortality, morbidity, malnutrition and school dropout. The department also works to coordinate policy and implementation across departments, promote child development and improve the health of newborns' parents. Improving mothers' health and creating awareness through proper nutrition and health education is essential to caring for a child's health and nutritional needs.
Creating awareness among people was not an easy task. The department wanted to reach all categories of people — regardless of age and gender — across Kerala.Turning Every Objective Into an Engaging Online Quiz
After a thorough analysis of these objectives, the Digitalbuddha team developed a strategy to raise awareness about the importance of Breastfeeding, the Prevention of Anemia, Precautions for Covid-19 and more.
We planned to create quiz campaigns for each objective regularly and target the audience in Kerala. Each campaign turned a public health message into an interactive quiz — with answers and explanations — so people could genuinely learn about each objective while they engaged.
Awareness campaigns often struggle to hold attention. A quiz flips that — people participate because they want to know how much they know, and walk away having learned about breastfeeding, anemia and Covid-19 without ever feeling lectured.
Digitalbuddha Strategy, Women & Child Development Quiz PlatformThe Work, Up Close
A dedicated quiz platform and a series of campaign creatives, each built around a single public health objective for the people of Kerala.
The Quiz Campaigns We Delivered
A quiz platform developed and published within four days, powering a regular series of awareness campaigns.
Importance of Breastfeeding
A quiz campaign built around World Breastfeeding Week, helping mothers and families understand why breastfeeding matters through questions with clear answers and explanations.
Prevention of Anemia
An awareness quiz on the importance of maintaining healthy hemoglobin levels, encouraging people across Kerala to understand and act on anemia prevention.
Precautions for Covid-19
A 'Break the Chain' quiz that let people test and improve their knowledge about coronavirus precautions, reaching a wide audience during a critical public health moment.
Awareness at Scale — Over a Million People Reached
We successfully created awareness about the department's objectives through online quizzes. Our first quiz platform was developed and published within just four days.
Through the quiz campaigns, people could learn more about each objective of WCD, with answers and explanations that turned participation into genuine understanding.
The campaigns reached the audience organically — more than a million people — with many users landing on the quiz pages and driving high engagement. Total impressions of the quizzes crossed 5 Lakhs within a few weeks.
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