Why Google Prefers Content Created for People Over Algorithms

Search Engine Optimisation (SEO) has come a long way from just stuffing keywords into blog posts. Today, it’s about understanding search intent, creating quality content, optimizing for both users and algorithms, and constantly measuring what works. In 2025, doing all of this efficiently means tapping into AI—and more specifically, no-code AI tools. These tools are […]
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Understanding Google Ads and the Crucial Role of Keywords in PPC Campaigns

The success of any Google Ads campaign relies on more than just creative visuals or advanced targeting strategies—it starts with a solid foundation: keyword selection. The keywords you choose play a pivotal role in determining how effectively your ads connect with potential customers. Yet, many marketers face challenges in selecting the right keywords, which can […]
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Cost-Effective Digital Advertising Options for Small Businesses

Running a small business comes with its own set of challenges, and one of the most pressing concerns is marketing on a limited budget. Thankfully, digital advertising offers small businesses the opportunity to reach their target audience without overspending. From social media campaigns to content marketing, a variety of cost-effective options can help small businesses […]
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PPC advertising: What, How, Why & Examples

PPC, also known as, Pay per click advertising is a popular marketing strategy that allows businesses to reach their target audience and drive traffic to their website. But what exactly is pay per click advertising? How does it work? And what are the benefits of using this advertising model? In this blog post, we will […]
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What are the Major PPC Trends in 2023?

PPC (Pay-Per-Click) advertising is a form of digital advertising where advertisers pay each time a user clicks on one of their ads. It is a crucial component of digital marketing due to its targeted reach, measurable results, and cost-effectiveness. PPC allows you to target specific audiences based on demographics, interests, behaviours, and geographical location and […]
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Digital Marketing With Metaverse!

Metaverse!  Ever curious where this word comes from? The sources say the term “metaverse” was coined by Neal Stephenson in his 1992 science-fiction novel “Snow Crash.” The word is a portmanteau of the prefix “meta” (meaning “beyond”) and “universe.” At the beginning of the year 2022, Metaverse rushed into our lives, as another technical advancement. […]
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Digital Marketing Strategies For Generating Maximum Leads On 2022

"In the time it took you to read this sentence, 20m emails have been sent." – John Watton. Digital marketing has changed over the course of the past two years. From exploring the proven strategies to incorporating new experiments, digital marketing keeps evolving. It is no longer the game with mere knowledge but a strategic […]
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10 Best Reasons Why You Need a Digital Marketing Strategy in 2021

In a world where digital marketing spending is going to reach $2 trillion, and 10% of the money is going to be allocated to digital services by businesses, it is high time that while a business develops business strategies/business models, develop digital strategies along with it. The business strategies include creating a business model, creating […]
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Explore Freelancing – Career Scopes, Apps, Websites and More

Freelancing in 2020-2021 Times have changed. A white-collar, 9-5 Job has lost its demand. During the Pandemic, many people lost their jobs and the employers were also in great despair.  It was here the popularity of freelance sites came in. The word ‘Freelancing’ and ‘Gig Economy’ has gained momentum among the millennials. The freelance job […]
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