Google is once again cleaning house. In an ongoing effort to simplify search results and improve performance, Google has announced it will remove support for several structured data types starting in January 2026. While most website owners won’t see a drastic impact, it’s still important to understand what’s changing, which features are being phased out, […]

Digital marketing has never been more measurable, yet never more confusing. Every campaign leaves a trail of data, but connecting the dots between impressions, clicks, and sales is harder than ever. The classic last-click attribution model no longer tells the full story. A customer’s path to purchase is rarely a straight line, and brands that […]

Google’s recent removal of the &num=100 URL parameter is reshaping how SEO data is collected, analyzed, and reported. According to early analyses, 87.7% of sites have seen a drop in impressions in Google Search Console since the change. While this may seem like a minor technical update, its impact on rank tracking, data accuracy, and […]

There is often a clear gap between how companies market their products and what customers actually want when they search online. Consider a person looking for a supplement that won’t trigger their allergy. They are not interested in being presented with ten brands claiming to be “the best supplement on the market.” Instead, they are […]

Search engines are the main gateway to visibility online. If your website is not optimized, you are leaving traffic and revenue on the table. An SEO audit is a structured process that helps you evaluate your site, uncover issues, and create a clear plan for improvement. Here is a 10-step SEO audit checklist you can […]

Search Engine Optimisation (SEO) has come a long way from just stuffing keywords into blog posts. Today, it’s about understanding search intent, creating quality content, optimizing for both users and algorithms, and constantly measuring what works. In 2025, doing all of this efficiently means tapping into AI—and more specifically, no-code AI tools. These tools are […]

In the world of local search, visibility is everything. Whether you run a small café, a dental clinic, or a service-based business, your Google Business Profile (GBP) is often the first interaction potential customers have with you. An optimized GBP can mean the difference between getting new leads or losing them to competitors. With more […]

Seeing little or no improvement in your SEO results despite considerable effort can be frustrating. SEO is a dynamic, multi-layered process where many different elements work together to improve your site’s visibility. Sometimes, minor oversights or outdated practices can undermine months of hard work. In this article, we’ll look at 13 common SEO mistakes that […]

Inbound links, also known as backlinks, are a critical element in digital marketing and search engine optimization (SEO). For beginners starting their SEO journey, understanding inbound links is key to developing a successful backlink strategy. These links serve as votes of confidence from other websites, signalling to search engines that your content is both credible […]