Why Digital Marketing is more Effective than Traditional Marketing?

“Which marketing platform would work best for my marketing strategy? And how can I make my money work best for me?” I am sure you have asked this more than once for yourself…

For any small business, having a marketing budget is very important but it’s equally important to spend it in the right direction and make the most of it. Now the question is, how do you know where and when you should be spending your budget when it comes to Digital Marketing v/s Traditional Marketing.

Marketing is that aspect of a business that you can never ignore. Now, we live in a generation where a huge part of the population does the transactions online, while the other part of the population does not even know how to use the internet. Because of this reason, for many businesses coming up to the right decision on marketing becomes difficult.

Read More

Top effective benefits of Video Marketing

With the change in generation and in the enhancement of technologies, people’s taste also differs. In the past, businesses used images for marketing which was one of the top methods. But now videos have taken that leading place because most users like watching videos than images. It is easy to influence your audience to buy the products through videos than marketing through images.

 

DEFINITION OF VIDEO MARKETING

First of all, what is Video Marketing? The definition of video marketing is not complicated. Video Marketing is the method of adopting videos to promote or market your brand, product or service. If a photo is worth a thousand words, then how much more treasurable is a video? That’s the base of a video marketing, a well-developed marketing strategy that helps in engaging videos into your marketing campaigns.

Read More

Top 7 hacks for Viral Marketing

 Admit it… One and all will be having a dream of going viral on the internet. The idea behind viral marketing is to inspire people to spread your message for you. It’s been valued that an effective viral operation can have 500-1000 times more impact than what you get from regular advertisements. It is hugely powerful.
Viral Marketing is a really cool mechanism. Just imagine about it…, instead of spending an insane amount of money on newspaper ads, TV commercials, or banner ads – you spent nothing, and let your fans do all the work for you.
One of the fundamental equations of viral growth is,
                             k = e . i 
        where “e” is the efficiency of your loop and “i” is the average number of invites per user. “k” is the viral coefficient or the average number of additional users each new user brings in. If k >1, you get viral growth.

Top E-commerce platforms for your online store

It is indispensable for businesses to use e-commerce websites and Mobile Apps if you are running an online store. Most of the SME have already created their online stores and started blaming about the poor performance of their websites. Some business owners have doubts relating to payment gateways, social media strategy and search engine optimizations for their e-commerce store. You have to consider many factors while choosing the E-commerce technology for your online store. This blog will help you to wisely choose the best technology for your online store if you don’t have a prior knowledge relating to website technology.

Hosted E-commerce Vs CMS systems

There are mainly two categories of the e-commerce platform. You might have heard about shopify, one of the best hosted e-commerce platform. You will not have the access to the servers for these hosted services. While CMS systems are self hosted on server where you have access. Magento and wordpress are the most common example for these systems.

Read More

Importance of Digital Marketing Training

If you are planning to attend digital marketing training, this blog will help you to understand its importance. Basically, internet marketing/ digital marketing is promoting your business using digital media. This will include building websites, engaging audience through social media, publishing blog posts, search engine optimization, search engine marketing, etc. This field is vast and continuously growing. If you can attend a one-month training session, you can learn the basic skills required for a digital marketer. Once you got the fundamentals, you can build your own digital marketing career by specializing in any of its branches.

Read More

FACEBOOK AND INSTAGRAM ADVERTISING

Facebook and Instagram are considered as the most engaging social media platform that digital marketers are relying on. If you are planning to start a marketing campaign in any of these platforms, this is the right time for it.
Studies show that one in five minutes on mobile phones is spent on any of these platforms. There are many factors to consider before starting your campaign on these platforms.
Why Instagram Marketing is important
Instagram studies say that
1. 60% of the people discover new products on Instagram

Read More

The Secrets of Successful Video Marketing

Have you ever thought of making an attractive video to promote your business? Most of the businesses are asking their marketers to create user engaging promotional video to increase their brand awareness.
Video marketing is basically creating a video to promote or market your business or brand. Most of the strong marketing campaign incorporates video into their marketing mix. The commonly used videos are Customer testimonials, explainer videos, corporate training videos, videos from live events, infographic videos and entertainment videos. Read More

Defining and Delivering Digital Marketing Services in Qatar

With successful projects in Kerala, Digital Buddha is also focusing on providing its services to clients in Qatar. Acknowledging the ethical values and cultural norms of Qatar our skilled team ensures in generating well researched and high-quality services to potential clients. We understand our client’s needs and study the market carefully to make sure that we deliver what is demanded and desired at an affordable rate.

These are some of the main services we provide to our Qatar clients: Read More

The future of Web design in Kerala

Everybody wants a website with brilliant homepage because most of the people judge a book by its cover. “Brilliant homepage” means it should score high in both beauty and brain. Most of the web designers in Kerala think only the beauty point of view. But what exactly a Brilliant website needs is both “beauty and brain”. This is the reason why you should be careful in selecting the best web design company in Kerala. You should never compromise on aesthetic design, responsiveness, usability, interactivity and the value that your website will provide to the users. Only very few Web Design Companies in Kerala has created “standout” websites with brilliant homepages and which will satisfy the client requirements. Read More

Indian Healthcare Digital Marketing – More Important than Ever

We know every single one of us who are reading this blog, at some point in life is a consumer of healthcare services.  That is the reason why healthcare institutions, health systems, hospitals are important to us. They want to send us many messages and to use their products and services. But in real life, we only pay attention to their messages only when it is about to affect us. That’s why Online marketing really helps them. Online marketing helps to reach the right customers at the right time when people are looking for the services.

At Digital Buddha we promise a great deal of success working with healthcare companies and Hospitals to take the digital approach to helping them meet their goals and objectives. We can help them by updating the landing page, including many features to attract new customers and optimising for better search engine visibility. Read More