The boost of e-commerce has made the world a much smaller place for purchasing and merchandising. With a click on your computer or mobile, it’s much quicker to find products, buy products and sell products regardless of any geographical limitations. E-commerce globally has become a necessity and will continue to grow. Its advantages include the low cost of setting up the business thus giving discounted prices to customers. The costs can be reduced by cost-effective advertising and marketing such as organic search, PPC and social media. The increase in traffic and visibility of search engines also drive online retail, plus it is easier to find products and services with detailed information about them. The opening of digital channels gives the opportunity for international brands to satisfy consumers needs. What you don’t get in your native place or country can be purchased from other places without having to travel there.