• Website Focus: Lead Generation
  • Services Provided: SEO, Social Media, PPC,
  • Business Type: Business to Consumer
  • Client Industry: Educational Institution

Case Summary

For an already established educational institution to provide more value to society and educate more students requires an extraordinary web marketing team. Good thing IAM business school chose Digitalbuddha. We helped them grow their online presence when they grew from 9 branches to 12 branches all over Kerala.


IAM Business school came to Digitalbuddha to increase their overall web presence, especially organic search results. They need to get more aspiring students to their site, and increase their overall student admissions.


In 2019, Digitalbuddha took over Social Media and PPC marketing for IAM Business school. All the campaigns on social media and search engines were well planned 4 months before the academic year. We were able to create adequate number of leads. In 2020 We started to provide SEO service for the website. We were able to achieve page 1 rankings for most of the relevant keywords and helped to get the attention of interested students while searching online.


After one year of our campaign, the site is receiving89.51% more monthly organic sessions as well as a 71.2% increase in organic new users. Overall, there was a 58% increase in monthly traffic to the site.