With the current growth of internet usage in India, small and medium enterprises (SMEs) are doing almost everything they can do to keep their status above the competitors on the internet platform. Even the fish markets and car washing services are changing their business models to an online platform. Some of the SMEs have already replaced 50 percent of their existing marketing efforts with digital marketing strategies. These kinds of businesses are in a hurry to capture the fast-growing online marketplace. During the last few years, the small and medium business enterprises in Kerala were not putting much effort to dominate the online platforms. But this scenario has changed during this year. Now Kerala becomes the 1st state which declared the Internet as the basic right and also provided free Wi-Fi for 20 lakh citizens. It clearly indicates the importance of internet marketing in Kerala during the coming years.
There are many reasons which indicate the use of digital marketing is not only an investment-wise decision but also an effective marketing platform that to grow your business. We are trying to give an answer to the most asked question by SMEs in Kerala during the last years.
Why do we need Digital Marketing in Kerala?
1. Effective way of marketing for the present and future years
Digital marketing is the most effective way of communication considering the digital growth in the country during these years. Small businesses can engage effectively with multiple customers, and also with customers from any part of the country. Kerala is the state with the highest literacy rate, and the people in the state have understood the importance of internet access, and now they are going digital in daily life. So it is a very effective way of marketing for the current period and future periods. Online marketing in Kerala has already produced effective results for some of the emerging businesses. These success stories are the motivation for other companies to use digital marketing platforms.
Marketing is a contest for people’s attention
-Seth Godin
2. Internet Marketing is Cost-Effective Compared to Traditional Marketing
Traditional advertising needs a huge amount of money, compared to digital marketing for the same results. In Kerala If you are marketing through television, magazines, radio, newspaper, or direct letters it will be much greater compared to digital marketing. During the past few years, many business owners in Kochi and Trivandrum effectively utilized online marketing as a cost-effective solution for marketing. You have to start thinking about YouTube in place of television, blogs in place of magazines, social media in place of flyers, and podcasts in place of the radio. Many of the digital equivalence of traditional marketing techniques are free, and many others are cheaper than their traditional counterparts.
3. Delivers more Conversions and Helps to Generate Better Revenues
In the current market situation, SMEs which are marketing products and services online calculate their success by the rate at which incoming traffic gets converted into leads. Business owners in our country are streamlining digital marketing campaigns towards conversion optimization, and making it a top priority. It focuses on digital marketing campaigns, such as Search Engine Optimisation, Pay Per Click Advertisement, Search Engine Marketing, Email Marketing, Google Adwords Campaigns, Facebook Ads, LinkedIn Marketing, Landing Page Optimization, Conversion Optimisation, Bing-Yahoo Marketing, etc. These techniques generate quick and effective communication and interaction with targeted customers will deliver higher conversion rates. Studies show that higher revenue growth expectancy for companies using digital marketing strategies to those who do not during the last few years in Kerala. With better revenue growth, small and medium enterprises using online marketing strategies will have three times more chances of expanding the business. It opens their doors to larger and farther markets all along the world.
4. Digital Marketing Builds Brand Reputation and Earns People’s Trust
If you want to reach your brand name in the customer’s mind, you have to build a brand reputation. If you are able to deliver the things that you promised, it will help you to develop a good relationship with your customers and they will come back and interact with your site on a consistent basis. In Kerala, Digital Marketing rides on the current internet trend that focuses more on social media interactions between a brand and its potential customers. In our experience, we have found that people would trust data about a particular product or service if it comes from their social media connections in most of cases. If these data are reliable it will generate a higher trust rate among the audience. And can easily turn into your customers. This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product, or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.
5. Internet Marketing takes you above your competitors and ensures a better future in the digital world.
SEO, organic search, local search, Google Adwords, social media, PPC Ads, and all the digital marketing strategies have to be used if Businesses want to reach as many people as possible, and this is significantly easier to achieve on the web than it is in person. If you want to stay above your competitors in the digital world, then you definitely have to move forward with the “Internet of Things”. Digital Marketing will prepare your business in an interconnected ecosystem that controls every aspect of people’s lives. If you are targeting the right kind of people and delivering the right kind of results then it will ensure a better future.
The above features indicate the need for digital marketing in Kerala. Before 5 years there were only a few internet marketing agencies in Kerala. Those internet marketing agencies were based in Kochi and Trivandrum. Nowadays Online marketing and SEO agencies are available in many districts. Most of them are based in Trivandrum, Kochi, Calicut. But their services are also available in other districts including Alappuzha, Pathanamthitta, Malappuram, Idukki, Palakkad, Kollam, Kottayam, Wayanad, Kannur, and Kasaragod. The growth of digital marketing agencies in Kochi during the last few years indicates that businesses in Kerala are started using these services. Also, there is an increase in the number of SEO companies in Kerala. These companies are offering SEO Training & Online marketing courses for students. Cochin and Trivandrum based digital marketing agencies provide the following Digital Marketing Courses,
★Search Engine Optimisation (SEO)
★Paid Search Advertising (Google Adwords, Yahoo, and Bing Advertising)
★Web Analytics, monitoring, and reporting
★Social Media Marketing and social media management
★Link Building
★Creative Branding
We are the leaders of Internet Marketing in Kerala
DigitalBuddha has emerged as one of the best digital marketing agencies in Kerala with their dedicated bunch of people during the last few years. Before our entry into this field, we extensively surveyed SMEs in Kerala and observed that the myth among them is they need to spend a huge amount of money for digital marketing. We were able to change this misconception and also conveyed the need for digital marketing for small and medium enterprises.
DigitalBuddha is not just an internet marketing company, it is a team of dedicated and digitally proven young talents who are willing to learn and adapt to all the latest digital marketing trends. We can assure you that our SEO team in Kerala will smartly drive in traffic to your website and our social media marketing specialists make your brand name popular in the market. We are also providing SEO services in Kochi for IT companies and startups. We will be offering digital marketing courses in Kerala for students who are interested in building a digital marketing career. We will provide a number of Courses with in-depth knowledge in Google Digital Marketing, Social Media Marketing, Adwords, Creative Branding, Link building, PPC Adwords, Search Engine optimization (SEO), etc. We will also provide all the latest digital marketing courses which are not available in other online marketing companies in Kerala. All our digital marketing services and Courses are offered at an affordable price. If you understood the need for online marketing in Kerala and started looking for a unique, fully integrated Digital Marketing Agency in Kerala, We are happy to work with you.