In an attempt to increase clarity, Instagram has split down the algorithm it handles to organize content in users’ feeds.

Nowadays, you may have noticed that your Instagram content hasn’t bought a similar engagement as it appeared in the past.

This has honestly left brands questioning: what is actually working on with the Instagram algorithm?

This topic has confused marketers for years now. And that’s one of the main reasons why we decided to take on this topic of Instagram Algorithm and share some relevant insights with our readers.

In this blog, we’ll reveal the status of the Instagram algorithm as we know it. We’ll furthermore jump into some precise strategies and tactics to guarantee that you’re maximizing your organic reach as the algorithm proceeds to develop.


According to Instagram, there are three main factors, that generally defines the content in your feed: Interest, Timeliness, and Relationship.

#1 Interest: The Instagram application actually applies the technology of Image Recognition to decide the content of a particular Instagram post. This is the algorithm’s guess on how much you will care about each post in your feed. For example, if you constantly engage with posts that feature puppies, then the Instagram algorithm will give preference to puppy-related videos and photos while composing your Instagram feed.

#2 Timeliness: This algorithm functions in a similar manner like hashtags, which additionally offers a lot of power for promoters as well as marketers. Here, timeliness can be introduced as the date and time at which an image or video is posted on Instagram. The latest Instagram algorithm will prioritize recent posts. Therefore, it is pretty rare that a regular user will come across the post that was posted more than a couple of days ago.

#3 Relationship: This new algorithm by Instagram finally recognizes the importance of relationships in a user’s life, such as by commenting on their posts or being tagged together in photos. This is another principle on which Instagram’s feed is based upon as social media, which is all about building relations with family, friends, artists, celebrities, role-models etc..


Now, we have explained the main principles on which the algorithm of Instagram is based upon and now it’s time to glance at the factors that are second-in-line. Here also, there are three factors that include Frequency, Following, and Usage.

#4 Frequency: The frequency can be related to how regularly you post content on Instagram and communicate with content posted by other users. On average, you should try to post at least one to two times per day. If you open Instagram various times a day, you will always notice pretty recent posts. But, if you simply open the app once a week, you could view posts that are a few days old.

#5 Following: How many people do you follow on Instagram? The more user or brand accounts you follow on Instagram, the limited content you are expected to see from each individual or brand that you follow. This is because the more accounts you follow on Instagram, then Instagram has more options to choose from, resulting in displaying only limited posts from every account.

#6 Usage: The main purpose of Instagram is to display users the best content as per their choice since their last visit. This is what gets split as best images and videos that Instagram wants to show. Hence, if you spend a lot of time on Instagram, then Instagram takes you deep into those contents. Whereas if you only spend a little time on Instagram, you will be displayed with only the highlights from the algorithm.


Now that you know the secrets of the Instagram algorithm, it’s up to you to put in the work! Thank you so much for taking the time to read this article! If you enjoyed it, please give it a bunch of claps.

Leave a Reply

Your email address will not be published. Required fields are marked *
You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>