Admit it… One and all will be having a dream of going viral on the internet. The idea behind viral marketing is to inspire people to spread your message for you. It’s been valued that an effective viral operation can have 500-1000 times more impact than what you get from regular advertisements. It is hugely powerful.
Viral Marketing is a really cool mechanism. Just imagine about it…, instead of spending an insane amount of money on newspaper ads, TV commercials, or banner ads – you spent nothing, and let your fans do all the work for you.
One of the fundamental equations of viral growth is,
k = e . i
where “e” is the efficiency of your loop and “i” is the average number of invites per user. “k” is the viral coefficient or the average number of additional users each new user brings in. If k >1, you get viral growth.
Viral Marketing is a really cool mechanism. Just imagine about it…, instead of spending an insane amount of money on newspaper ads, TV commercials, or banner ads – you spent nothing, and let your fans do all the work for you.
One of the fundamental equations of viral growth is,
k = e . i
where “e” is the efficiency of your loop and “i” is the average number of invites per user. “k” is the viral coefficient or the average number of additional users each new user brings in. If k >1, you get viral growth.
WHAT IS VIRAL MARKETING?
The word marketing comes from the words “market” and “getting”.