Importance Of Digital Marketing In Kerala

With the current growth of internet usage in India, small and medium enterprises (SMEs) are doing almost everything they can do to keep their status above the competitors on the internet platform. Even the fish markets and car washing services are changing their business models to an online platform. Some of the SMEs have already replaced 50 percent of their existing marketing efforts with digital marketing strategies. These kind of businesses are in a hurry to capture the fast growing online marketplace. During the last few years, the small and medium business enterprises in Kerala were not putting much effort to dominate the online platforms. But this scenario has changed during this year. Now Kerala becomes the 1st state which declared the Internet as the basic right and also provided free Wi-Fi for 20 lakh citizens.It clearly indicates the importance of internet marketing in Kerala during the coming years.
Read More