It is really important for the Indian Small scale businesses to take advantage of the Internet by having a Digital Marketing Strategy. In order to transform the entire ecosystem of public services through the use of information technology, our government has launched the Digital India program on 1 July 2015. It has the vision to transform India into a digitally empowered society and knowledge economy. So it is important for the Companies to stay up to date on digital marketing especially, for small scale businesses. We are extensively doing research in the current marketing strategies needed for the small-scale businesses to cope up with the digital India transformation. We analyse the growth of your company during the period and choose the best strategies to get the best result.

Our research studies found that small and medium-sized enterprises (SMEs) are struggling to allocate their marketing spend on 2017. We gathered data from different sources on the marketing capabilities of SMEs, and our analysis shows that budget, expertise and time limit act as a barrier for successful marketing action, even though they trying to counteract this.

Another interesting fact is only one out of six small-scale business believe that increasing their marketing spend or improving their marketing strategies will be a key for successful growth.

This year is important

Most of the entrepreneurs were confused about choosing the key area for digital marketing that will drive the sales during that financial year. We studied the marketing success of SMEs in India in the last year and noticed that those who choose social media marketing and email marketing along with their website attained the highest success. If you are not able to utilise these marketing options this year, then it will be a huge setback for your growth.

Our analysts at DigitalBuddha will guide you to choose your key marketing strategies and grow along with the digital India campaigns. So don’t hesitate to choose your marketing plans and work together with us!

2 comments

  • Arav Ramakan
    Arav Ramakan
    Reply

    Very Correct!!

    As the IT and the marketing industry is moving totally digital. And after Demonetization, Government has given chance to many online ecommerce companies to distribute and expand their services to a larger customer base urban and rural, now even a sabji wala can be seen with a card swipe machine or an app for accepting money. Certainly everything is going digital and other small SME’s should constantly improve their strategies to help people and cater them with their digital needs.

    Thanks for sharing a good blog!!

    • db admin
      db admin
      Reply

      Thanks for the valuable feedback

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